As a real estate agent in today's competitive market, you must leverage every tool to attract clients, close deals, and grow your business. Personalized video messages using AI technology are an innovative and impactful way to engage prospects and clients at scale while still providing a human touch. Here's an action plan for using Avie's personalized video platform to elevate your real estate practice.

Plan Overview:

1. Identify key touchpoints in the buying/selling process to send personalized videos
2. Craft compelling video scripts for each scenario
3. Record the base videos in Avie using the scripts
4. Integrate Avie with your CRM to automatically trigger personalized videos
5. Follow up after sending videos to nurture leads and move deals forward
6. Measure results and optimize your personalized video strategy

Step 1: Map Out Personalized Video Touchpoints

The first step is to identify the crucial moments in the real estate journey where a personalized video could make a meaningful impact. Here are some key opportunities:

For buyer agents

• Responding to new leads/inquiries about a listing
• Sharing new listings that match a buyer's criteria
• Providing neighborhood guides and info about an area
• Sending market updates and reports
• Giving video tours of homes
• Following up after showings to get feedback
• Celebrating a successful closing

For seller agents

• Introducing yourself and your services to potential sellers
• Providing a free home valuation and CMA
• Presenting your marketing plan for the listing
• Giving updates on showing activity and feedback
• Alerting the seller of new offers
• Reviewing next steps after the home inspection
• Sharing closing congratulations and requesting referrals

These are just a starting point - get creative and think about other moments where a personalized touch could help you provide better service and win more business. The key is to send highly relevant, timely videos that deliver value to the recipient.

Step 2: Script Engaging Video Messages

Once you've identified opportunities for personalized videos, the next step is to plan out the content of those messages. Well-crafted scripts are essential for ensuring your videos are professional, on-brand, and drive your desired objective.

Here are some sample scripts for common scenarios:

New Buyer Lead

Hi [Name],

Thanks for your inquiry about the home on [Address]. It's a fantastic property in a great location. I'd love to tell you more about it and answer any questions you may have.

As you can see in this video, the home features [key selling points]. It's just a short walk from [local amenities] and zoned for [desirable schools].

I'm happy to set up a showing so you can tour the home in person. What does your schedule look like this week? I'm available [dates/times] and can work around your availability.

In the meantime, I'll send over some additional photos and information about the property. Let me know if there's anything else I can provide - I'm here to help you find the perfect home and guide you through the process.

Talk to you soon,

[Your Name]

New Listing Alert

Hi [Name],

I hope you're doing well! I wanted to quickly share an exciting new listing that just came on the market. It matches the criteria you mentioned, and I think it could be a great fit.

[Insert video tour of the home, highlighting key features]

As you can see, this home has [selling points that match buyer's wish list]. It's located in [desirable area] and is offered at [price].

I've attached more details and photos for you to review. Let me know if you'd like to see it in person - I'd be happy to set up a showing at your convenience.

I'll keep an eye out for other homes that could work for you, but let me know if you have any questions or would like more info about this one. I'm committed to helping you find the right home at the right price.

Best,

[Your Name]

Seller Intro

Hello [Name],

I'm reaching out because I noticed you recently visited my website and requested a free home valuation for your property on [address]. I'd be happy to provide that for you, but first, I wanted to briefly introduce myself and explain how I can help.

[Insert video introducing yourself, your experience, and what differentiates you]

I've been a top-producing agent in [area] for [X] years, and I specialize in helping sellers like you get top dollar for your home while making the process as smooth as possible. My team and I provide [key services like staging, professional photography, cutting-edge marketing] to attract qualified buyers and sell quickly.

I'll put together a detailed report with your home's estimated value and an action plan to meet your goals. If you decide to list with me, I'll be with you every step of the way to minimize stress and ensure your success.

Are you available for a quick call [date/time] to discuss your needs in more detail? I'll also email you the home valuation report so you can review it at your convenience.

I look forward to connecting,

[Your Name]

New Offer Alert

Hi [Name],

Great news - your listing at [address] just received an offer! I've attached a copy of the offer details for your review.

[Insert video summarizing key points of the offer and next steps]

As you'll see, the buyer is offering [price] with [key terms like closing date, financing, contingencies]. Based on my analysis, this is a [strong/fair/lowball] offer given current market conditions.

Here are your options for how to respond:

1. Accept the offer as-is
2. Counter the offer on [price/terms]
3. Reject the offer

I've put together a net sheet to show how much you can expect to walk away with in each scenario. I'm happy to talk through the pros and cons with you and provide my professional advice.

Please let me know how you'd like to proceed by [deadline]. In the meantime, I'll follow up with the buyer's agent to acknowledge receipt of their offer and set expectations for our response timeline.

As always, I'm here to answer any questions and guide you through the process. Great work getting your home under contract!

[Your Name]

Open House Follow-Up

Hi [Name],

Thanks so much for attending the open house at [address] this weekend! I wanted to reach out and see what you thought of the property.

[Insert video of you at the open house, recapping key features and benefits]

As I mentioned during the event, this home has been meticulously maintained and offers [highlight key selling points]. The location is also ideal, with easy access to [desirable amenities/attractions].

I've attached a property brochure with more details and photos for you to review. I'm happy to answer any additional questions you may have or set up a private showing if you'd like to take a closer look.

What did you like most about the home? And what are your top priorities in your search? I'm happy to send you a list of similar properties that could be a good match.

Feel free to call or text me anytime - I'm here to help you find the perfect home!

Best,

[Your Name]

Expired Listing Prospecting

Hello [Name],

I noticed your home on [address] recently expired from the MLS, and I wanted to reach out and introduce myself. I'm [your name] with [brokerage], and I specialize in selling homes in [neighborhood/area].

[Insert video of recent sales and success stories in their area]

I've sold [X] homes in your neighborhood over the past year, and I have a proven strategy to get your property sold quickly and for top dollar. My team and I provide [key services like staging, marketing, negotiation] to make the process as smooth and stress-free as possible.

I know it can be frustrating when your home doesn't sell as quickly as you hoped. There are a few key reasons this can happen, including [common issues like pricing, marketing, condition]. The good news is, these are all factors we can address to get you better results.

I've put together a free report with my analysis of why your home didn't sell and my recommendations to improve your outcome. I'm happy to walk you through it and discuss a strategy to get your home sold.

Are you available for a quick call this week to discuss your goals and how I can help? I'll follow up with an email as well so you have my contact info.

I look forward to connecting!

[Your Name]

Buyer Consultation Invitation

Hi [Name],

I see you've been searching for homes on my website - that's exciting! I'd love to learn more about what you're looking for and how I can help you find it.

[Insert video introducing yourself and explaining your services]

As a buyer specialist in [area], my goal is to make your home search as easy and enjoyable as possible. I'll help you get pre-approved for financing, set up custom searches to find the right homes, schedule showings on your schedule, and negotiate the best deal possible.

I'm available to meet for a free, no-obligation buyer consultation to discuss your needs and answer any questions you have about the process. We can meet via video chat or in-person, whatever you prefer.

Here's a link to my calendar to find a time that works for you: [insert scheduling link]. If none of those times work, just let me know and I'll find a time that does.

I've also attached a homebuyer guide I wrote with tips and advice for navigating today's market. Let me know if you have any questions - I'm here to help!

Talk to you soon,

[Your Name]

Market Update Video

Hi [Name],

I wanted to quickly share an update on our local real estate market. As you'll see in this video, there have been some interesting shifts recently that impacted both buyers and sellers.

[Insert video with visuals highlighting key market statistics and trends]

Inventory levels have [increased/decreased] [X]% over the past month, with [X] new listings coming on the market. The average days on market is now [X], [up/down] from this time last year.

For buyers, this means [explain implications and opportunities, e.g. more options, better negotiating power, urgency to act before rates/prices rise further]. I'm keeping a close eye on new listings and can set up custom alerts so you're first to know about homes that could be a fit.

For sellers, [explain what this means for them, e.g. pricing strategies, staging/prep advice to stand out]. My team and I are constantly adapting our approach to get top results for our sellers in current conditions.

If you have any questions about the market or your specific real estate needs, don't hesitate to reach out. I'm always available to provide expert advice and guidance.

You can also find more details and the full market report on my blog at [link]. Let me know what you think!

[Your Name]

Under Contract Check-In

Hi [Name],

Just wanted to send a quick video to say congrats again on getting your home under contract! This is an exciting milestone, and I'm thrilled we got here together.

[Insert celebratory/personal video message]

I also wanted to remind you of next steps in the process, as I know this part can feel a bit overwhelming. Here's what you can expect:

[Insert timeline graphic of key contract-to-close events]

1. Home inspection: Scheduled for [date], results expected by [date]
2. Appraisal: Lender will order appraisal and provide results by [date]
3. Title work and insurance: We'll work with [title company] to clear title and line up insurance by [date]
4. Final financing approval: Lender will issue clear-to-close by [date]
5. Final walkthrough: We'll do a final inspection [X] days before closing
6. Closing and key exchange: Set for [date/time] at [location]

I'll be with you every step of the way to keep things on track and make sure all the details are handled. You can access all the relevant documents and deadlines anytime through your client portal at [link].

Please let me know if you have any concerns or questions in the meantime. My goal is to make sure you feel informed, confident, and excited as we move toward closing day!

[Your Name]

Sold Listing Celebration

Hello [Name],

Pop the champagne - your home is officially SOLD! 🎉

[Insert celebratory video of you at the sold home]

It has been such a pleasure working with you to sell your home on [address]. From prepping the property, to marketing, to negotiating the deal...your partnership made all the difference.

Now that we've reached the finish line, I wanted to take a minute to reflect on all we accomplished together:

1. Listed your home in just [X] days
2. Attracted [X] qualified showings
3. Received [X] competitive offers
4. Negotiated a final sales price [X]% over asking
5. Closed in [X] weeks from start to finish
   ‍

This was the result of a lot of hard work, great collaboration, and a bit of good luck too. I so appreciated your trust, responsiveness, and positive attitude throughout the process.

I've attached a copy of your closing statement for reference, as well as a small gift from me as a token of my gratitude. If there is anything else I can do for you, now or in the future, please don't hesitate to ask. And of course, if you know anyone looking to buy or sell, I'm never too busy for your referrals!

Wishing you all the best in your next chapter,

[Your Name]

Pre-Listing Video

Hi [Name],

I hope you are doing well! I know we are in the early stages of prepping your home for sale, but I wanted to share a sneak peek of what's to come.

[Insert video montage of pre-listing activities like cleaning, staging, photography]

My team and I have been hard at work behind the scenes to make sure your home makes an amazing first impression on the market. We've [outline key prep tasks completed] and the transformation is already impressive!

Here's a glimpse at our custom marketing plan to attract top buyers and offers for your home:

[Insert marketing plan infographic]

• Professional staging and photography to showcase your home's best features
• Custom property website and virtual tour to make your listing stand out online
• Targeted digital advertising campaigns to reach qualified buyers
• Featuring your listing in my newsletters, blog, and social media
• Networking with top local agents to promote your home to their buyers
• Holding open houses and private showings to get buyers in the door

I'll send you a copy of all marketing materials for your review prior to listing, and keep you updated on showing activity and feedback every step of the way.

We are right on track to go live on [date] and are already generating buzz with pre-listing promotion. Let me know if there is anything else you need from me - I'm here to make this process as smooth and successful as possible for you!

Talk soon,

[Your Name]

Lender Introduction

Hello [Name],

I was speaking with [agent name], and they mentioned you are getting ready to start your home search - how exciting! [Agent name] asked me to reach out and introduce myself, as I'll be your dedicated lending partner throughout the process.

[Insert video introducing yourself, your company, and what makes you unique]

As a loan officer with [X] years of experience, my goal is to help you find the right financing solution for your unique needs. Whether you are a first-time buyer or a seasoned investor, I'll guide you through your options and make sure you are pre-approved quickly so you can shop with confidence.

I've worked with [agent name] to help many buyers just like you, and together we provide [outline your competitive advantages, e.g. on-time closing guarantee, low rates, responsive service]. My team and I will be with you every step of the way to answer questions, keep things on track, and ensure a smooth path to homeownership.

Are you available for a quick intro call this week to discuss your home financing goals and needs? I'm happy to meet in-person, or virtually - whatever you prefer. Just reply with a few times that work for you and I'll get it on the calendar.

Looking forward to working together to get you in your dream home!

Best,

[Your Name]

Final Walkthrough Reminder

Hi [Name],

Can you believe closing day is almost here? We are so close to getting you the keys to your new home - and I'm just as excited as you are!

Before we can seal the deal, we have one final step: The pre-closing walkthrough. I've scheduled this for [date/time] at the property, and I'll meet you there to do a final inspection together.

[Insert video explaining the purpose and process of a final walkthrough]

The goal of this walkthrough is to make sure the home is in the same condition as when you last saw it, and that any agreed-upon repairs have been made. We'll test appliances, run the HVAC, check fixtures, and look closely for any damage or changes.

This is your chance to speak up if anything looks off, so don't hesitate to ask questions or point out concerns. I'll be there to help assess and resolve any issues with the seller before you sign on the dotted line.

Barring any major surprises, this should be a fairly quick process and then it's off to the closing table! Please let me know ASAP if you need to adjust the walkthrough time for any reason.

A few reminders ahead of closing:

• Bring a valid photo ID to closing
• Wiring instructions will come from [title company] - call to verify before sending funds
• We'll do a final document review together before you sign
• Plan for closing to take about [X] minutes barring any delays

In the meantime, start packing and planning that housewarming party - you're almost home free! Let me know if there is anything else I can do to help.

See you soon,

[Your Name]

Referral Request

Hi [Name],

I hope this message finds you well! It was great to see your latest [life event - new baby, job change, trip, etc.] on social media. How is the new [house, city, job] treating you? I'd love to catch up and hear more.

[Insert video recapping how you helped them buy/sell and expressing appreciation]

It's hard to believe it's been [X] years since we worked together to [buy/sell] your home on [address]! That was such a fun transaction, and I so enjoyed getting to know you and [partner/family/dog].

I've been thinking about you because I just helped another [client type, e.g. young family, retiree couple] in [area] with a very similar [home type/need] as yours. I know you had such a great experience, and I'm wondering if you know anyone else looking to make a move?

I've been fortunate to grow my business primarily through word-of-mouth and referrals from awesome past clients like you. If you know of any friends, family, or colleagues who could use my help, it would mean the world to me if you passed along my info.

And of course, if there is anything I can do for you, please don't hesitate to reach out. I'm always here to answer real estate questions, provide vendor recommendations, or just grab coffee and catch up!

Thanks so much for being a special part of my real estate journey. I'm always so grateful for your trust and support.

[Your Name]

The tone of your scripts should be professional but warm, and always focused on providing value to the viewer. Customize each script to the individual buyer/seller and property for maximum impact.

Step 3: Record Your Base Videos

With your scripts prepared, you're ready to record the base videos that will be used to generate your personalized messages. Avie makes this process simple:

1. Log in to your Avie account and navigate to the Video Creator
2. Copy and paste your script into the teleprompter tool
3. Adjust your camera framing and lighting as needed
4. Record your script, using voice inflections and expressions to convey friendliness and build trust
5. Make use of b-roll footage or images to augment your message as needed
6. Trim any awkward pauses or mistakes at the beginning or end of your video
7. Save your base video, adding a title and tags for easy retrieval

You may want to record a few takes of each script to give yourself options. Remember, these videos don't need to be long to make an impact - aim for 30-90 seconds in most cases. The key is to deliver your message clearly and authentically.

Step 4: Upload Relevant Data to Avie to Personalize Videos

To personalize your videos for each recipient, you'll need to upload your customer data into Avie. This allows you to dynamically insert customer-specific details like name, home address, and more into your video scripts. You have two options for adding this information: manually entering customer details or uploading a CSV file.

Manual Data Entry

1. Navigate to the Customers tab in your Avie account
2. Click Add New Customer
3. Fill in the relevant fields for that customer, such as:
   • First Name
   • Last Name
   • Email
   • Phone
   • Address
   • City
   • State
   • Zip
   • Source (e.g. Zillow lead, open house sign-in, etc.)
   • Tags (e.g. buyer, seller, price range, etc.)
4. Click Save
5. Repeat for each additional customer

CSV Upload

1. Prepare your customer data in a CSV file, with columns for each data point you want to include (e.g. first_name, last_name, email, address, etc.)
2. Navigate to the Customers tab in your Avie account
3. Click Import Customers
4. Select your CSV file
5. Map each column in your CSV to the corresponding field in Avie
6. Choose whether to update existing customer records or only add new ones
7. Click Import

Avie will then process your customer data and make it available for use in your personalized videos. You can view and manage all your customer records in the Customers tab.

A few best practices:

• Make sure your data is clean and consistent before uploading. For example, ensure all names are properly capitalized, addresses are in the same format, etc.
• Include a unique identifier like email address to avoid duplicate records.
• Use tags to segment your customers into relevant categories for targeted video campaigns.
• Keep your customer data up-to-date by regularly importing new leads and updating existing records.

Step 5: Nurture Leads with Timely Follow-Up

Sending your personalized video is an important first step, but your work doesn't end there. To see the best results, you need a plan for lead nurturing and follow-up.

Some best practices:

• Adapt your follow-up approach based on a lead's video engagement. If they watched the full video, they're likely a hotter lead warranting a more timely phone call. If they only watched a portion, an email might be a better next step.
• Reference the video in your follow-up to provide a seamless experience. For example: I hope you found the video tour of 123 Main St. helpful! I wanted to see if you had any other questions or would like to see the home in person.
• Provide additional value with each touch. Share an eBook on the buying process, offer a free buyer consultation, or provide a list of service providers they'll need.
• Guide them to a specific call-to-action, whether that's booking a showing, signing a listing agreement, or making an offer on a home.
• Leverage other Avie features like Video Mail to send one-off follow-up videos or conduct virtual consultations. This keeps multi-touch communication personal.
• Set a follow-up cadence in your CRM to ensure no leads slip through the cracks. Personalized video should be woven into your overall lead nurture strategy.

The fortune is in the follow-up as they say. By combining personalized video with persistent, value-added follow-up, you'll build strong relationships and stay top-of-mind with your prospects.

Step 6: Measure, Learn & Optimize

Finally, don't forget to track your results and look for opportunities to optimize your personalized video strategy over time.

Here are the key metrics to track:

• Number of videos sent
• Video open rate
• Average percentage of video viewed
• Viewer engagement (likes, comments, replies)
• Conversion rate of video viewers (to booked appointments, signed agreements, closed deals)

Avie provides robust analytics to help you measure success. Take time each week and month to review your results and spot trends:

• Which types of videos are getting the highest engagement?
• What video length seems to perform best?
• Are certain scripts or topics driving more conversions?

Use these insights to continually hone and improve your approach. Try A/B testing different video thumbnails, scripts, lengths, or send times to see what gets the best response.

Remember, personalized video is a long-term strategy. Stay consistent in your efforts, always look for ways to provide value, and the results will compound over time.

Here's to your video-powered real estate success!